WOMEN IN TECH: A new Girls Who Code and Accenture report has launched - check out this metric: By age 35, fifty percent of women leave their jobs in tech. This is primarily (37% of those surveyed) attributed to noninclusive company cultures. The call to action here is that the bottom 80% have big role to play: If all companies could score as well in inclusion as the top 20% performing do, attribution could drop by up to 70%!
CUSTOMERS: OK - so, umm, what exactly is the difference between Customer Success and Customer Support? Get started here to understand the nuances, they are both part of the same customer journey spectrum, and Totango posits, in this recent Start Annual presentation, that we need a fresher look at Success and Support that they coin the “Customer Operating System” (downloadable Google Slide presso).
LANDING PAGES: One of the most common reasons why a search engine based marketing campaign fail is that is does not have an optimized landing pages to continue the journey, take a look here at some best practices, real examples, and templates for Google Ad-based Landing Pages. Then also Check this site out - a collection of the best landing pages around the web with a focus on copywriting and design - finally (this is a repeat-post) IceBreakerVC lists best practices for good landing page planning and strategy.
ROADMAPS: I’ve been asked for product roadmaps quite a lot lately and I have to admit, I don’t like traditional versions of them, Too clunky, too rigid, too old-school. Discovering the flexibility that Atlassian have designed on their public access roadmap gave me hope, but Ryan Singer has a different and far more flexible opinion on roadmaps - don’t do them, instead create options. Ryan is also part of the ShapeUp crew. Their publications and toolbox of techniques are designed to eliminate chaos when it comes to designing, prioritizing and shipping product/features.