POD OF THE WEEK: Many technical founders believe that great products and ideas sell themselves, without any extra effort or marketing. But in reality, they often need public relations (PR). A16z explore how brand-building really works in this Podcast.
BONUS: RayGun’s Tech Leader Events have been a great success in NZ and they are now taking them tooth US (Seattle and Portland in early December). The Portland one will be live-streamed too so check them out online or in-person.
POD OF THE WEEK: From This Week in Startups - HubSpot CEO on his insights on inbound Marketing.
BONUS: Need to raise a bunch of money? LinkedIn learning have a great course covering the fundamentals of raising startup capital.
David Skok is a legend in the SaaS world and we have written about his work extensively in the past, as well as convincing him to speak at our events. His annual report in partnership with KBCM Technology Group (formerly Pacific Crest Securities) is out and I’m dedicating this weeks newsletter to 10 top nuggets from this report! PDF links to the full report here - great benchmarks for any SaaS business. This may be part 1 of 2 part series as there is so much great insight in this report.
POD OF THE WEEK: Consumer is way ahead of enterprise so far with AI applications a16z take a look this week at AI in B2B.
BONUS: Pitch perfect takes practice. Startup Blink offers online pitch practice weekly - you just have to do it 6pm or 9pm Greenwich Meantime.
POD OF THE WEEK: Adding into number 5 above - a podcast story on moving upmarket as a SaaS business
BONUS: Sian and the Kiwi Landing Pad have scored an absolute legend for their webinar next week - Jason Lemkin of SaaStr.
From Guest Curator: Joss Honour, Global Practice Lead - Digital Commerce @ NZTE. This week’s newsletter is dedicated to Digital Commerce, one of NZTE's new Practice Areas:
I am writing this as I prepare for a trip to the US which I started planning around attending the B2B Online conference in Miami, Florida – a leading event for Manufacturers and Distributors growing with digital commerce. I hope this Top 10 special brings you some insights you find useful in your customer conversations around digital commerce.
POD OF THE WEEK: On a lighter note, for anyone spending inordinate amounts of time on the internet (like me): James Veitch on handling spam email.