Top 10 in Tech — A weekly top 10 for B2B tech operators: SaaS metrics, pricing, retention, GTM, fundraising and product strategy. Published every Friday.

The weekly top 10 for B2B tech operators · Every Friday

389 issues · Every Friday since 2018 · 09:00 NZT
Issue 389

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SaaS METRIC OF THE WEEK

$141,125 of ARR per employee is the 2026 median for private SaaS, which is up from $129,724 last year. Revenue per head climbs with company size at every step, and the whole curve shifted up a rung this year. Go find your row in the report.

METRICS

The median public SaaS company trades at 4.2x NTM revenue. The top five trade at 36.4x. Clouded Judgment/Jamin Ball's latest markets review shows the gap between the two is wider than at any point since the 2021 peak, and the median is still below the 7.8x pre-Covid average. If your growth rate sits on the low side, that's a discount a buyer is gonna start from.

MARKETS

Stripe just launched a great new data source for us all - the Stripe SaaS Index. Markets wiped close to $1T off SaaS in February; revenue didn't notice, though - up 21% since January (vs 14% for H2 2025). Year-on-year growth is now above 30%. SaaSpocalypse was all hype. Another interesting tidbit in there - in January, mature SaaS businesses were five points more likely than sub-one-year ones to be using AI tooling. By April that had flipped, and young firms now lead by four.

VIBECODING

The article above at #4 is the teachable moment - but time to be honest with yourself -  do you still read the code? Not skim the diff - read it. The test - You can't justify an implementation choice without a long think, and eventually the only way to find out what you built is to ask the model - with no way to check the answer. That's not a middle path. That's vibecoding by accident - looking at you Meta!

GTM

Check out these 4 GTM playbooks that pair the data only you hold - champions, closed-lost deals, website visitors, product usage - with the bought signals that tell you when to act. Each playbook has the full workflow, step by step.

EXPERTISE

Your AI agents are like a bunch of new grads: smart, tireless, and useless on day one. This article argues more context won't fix that.......but a scorebook will - what the agent decided, how your expert graded it, what actually happened. Run it across every customer and that expertise compounds. But hey, even Anthropic runs its own GTM on Salesforce, Gong, and Clay.

SENIORIZATION

Bit of a staff-based theme this week and a new term for us all - Entry-level roles in AI-exposed jobs are now seven times more likely to demand skills that used to take a decade to earn. PwC calls it seniorization. Everyone wants to hire for judgment - but where does it come from now that the junior jobs that used to produce all that experience are being cut?

CASE STUDY

A year ago agents created 3% of the work in Linear. Now it's 50%, installed in 95% of paid workspaces, and NRR held at 177% through this change. Crazy amount of cash at hand.

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Issue 388

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SaaS METRIC OF THE WEEK

GROWTH -: Median growth for private B2B SaaS is 22%, down from 25% last year. SaaS Capital's 15th annual survey (across 1,000+ companies). Only 7.3% reported flat or negative growth, though - the market slowed, but it didn't stall. Equity-backed medians held at 25% while bootstrapped slipped to 20%.

FOUNDERS

Daniel Dines gave his CEO job up at UiPath to some hired exec. Four months later (after one guidance cut and a 35% stock drop), he took the role back. The founder at Workday just did the same, same over at Intercom - Lemkin calls it The Last Stand - with a pre-AI B2B SaaS company that's big enough to survive, too slow to matter, but nobody but the founder can survive the rebuild needed.

MOATS

There seems to be a general worry out there that some vibe-coded upstart is coming for your SaaS renewals? SaaS Capital took a good look and says it basically isn't happening - buyers grumble about building it themselves, then pay up like they always did (at least for now). The (more important) real move they're seeing is in reverse: the incumbents are doing the vibe-coding, building that adjacent tool so the client never buys it from anyone else.

BUY vs BUILD

Fast and opposing follow-up to #4 above and taking the buyer's side. The "We'll build it ourselves" objection has more than doubled in a year. Before you panic: under $25K, it's a bluff, the win rates don't move. Over $100K, it cuts your win chance 80% - and 60% of those losses aren't losses to a build. A median vendor, according to this post (only 100 anonymized companies), has nearly 10% of lost ACV tied to it.

MESSAGING

Would anyone notice if your competitor stole your homepage? It's brutal because you already know the answer. Most hero messages are interchangeable - It's category wallpaper.

GROWTH

Check these 64 creative growth tactics from Tom Orbach (who does this for a living at Wiz). Each of his ideas has been run at least once; most are niche. Heads up: it paywalls just past halfway - but that's 32 things - gotta be at least one for ya!

PLANNING

End of year is around the corner - so this is your annual notice that Annual planning season is open - so start with CJ Gustafson's Annual Planning Bible for 2027. Before you model your dinero, check five things: current headcount, open headcount, this month's P&L, rep attainment history, and 12 months of costs.

CASE STUDY

ElevenLabs went from $0 to $100M ARR in 20 months, then $600M+ by month 41 - it friggin accelerated as it got bigger. Also - when their AI agents close revenue on an account, the human who owns it still gets the commission. Also, sales quota is 20x base salary (traditional B2B is 5x).

Issue 387

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MAGICAL THINKING

It's a trap! Check these 5 magical thinking traps that are common for new founders to fall into - Build it, and they'll come; launch it, and they'll buy; add more, and they'll convert; move faster, and my fav - a few early customers means a viable business.

SECURITY

I find the threat of AI-enabled cyberattacks terrifying (and they are inevitable) - the president at OpenAI agrees - he lists 10 things to do ASAP against AI-enabled cyberattacks (remember his own agents hacked Hugging Face, so he'd know - see #10 here). Give your security team an agent today, read-only first, triage the backlog, security review in CI. His phrase is "turbo speed."

VENTURE DEBT

A £10M facility quoted at 10% actually costs 14.3% in cash and gives the lender 16.8% once the warrants land. Every point of the gap is disclosed somewhere in the documents - the 2% fee on day one, PIK quietly compounding the balance to £11.3M, a 3% exit fee someone agreed to as a rounding error.

CAPITAL

Every private capital strategy is down this year except one. Private debt raised 27.3% more in H1 than last year and is tracking its second-best year ever. $5 trillion is now stuck in private funds seven years or older - 39% of everything. Fundraising dropped to $1.35T while the number of funds fell 37% to 3,763, showing capital is concentrating - 78.2% of capital went to $1B+ funds, which is up from 59.1% in 2021.

PITCHING

Check this report from Papermrak (they tracked 24,541 decks and 358,672 investor views) - Investors give your deck 4 minutes, and fewer than half of them ever reach the last slide - which is where we all put the ask. Put your best facts in the first three slides, ask early, and the appendix goes behind everything. Super helpful report. BTW - TEAM is the most-read page (at 5.7 seconds).

GRAPH ENGINEERING

New one for our tech dictionaries - A graph is a loop with something that can contradict it. It's worth it for the phrase "a larger hallucination with better project management" alone. 20 AI agents reviewing each other's work ignores the same blind spots and agrees with itself twenty times.

CMO

Founders are killing the CMO position - brand goes into product, demand goes into sales, problem solved. You are better off with no CMO than the wrong CMO. Good idea from the article - hire the person who could run marketing in 18-24 months, and pay a great CMO to advise them for a year. Cheaper than the mis-hire, and the mis-hire builds a team in their image for years.

CASE STUDY

DETOX: 3 days without your phone and your brain starts showing the same activation patterns researchers see in substance withdrawal. Check this study - Researchers took smartphones off 25 young adults for 72 hours. The participants reported no extra craving and no worse mood - which seems fine, but their brain scans said otherwise.

Issue 386

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BENCHMARKS

Stop asking if you're above average. This article argues the more useful benchmark question is whether you're improving faster than everyone or anyone else. Your own trend shows change; the market trend tells you whether that change was actually yours or just the tide coming in for everyone.

SPEND

Speaking of Benchmarks, the SaaS Capital Spending Benchmarks for B2B SaaS Companies is out - bookmark this when it's time to benchmark your wallets y'all! Bootstrapped B2B SaaS companies spend 96% of ARR (hey - I do better than that!!), while VC-backed ones burn 101% (last year it was 95% vs 106%). Equity-backed teams in turn grow at 25% average vs 20% if your boots are strapped.

LIQUIDITY

Startup liquidity is quietly becoming its own market. Carta administered 71 tender offers worth $3B in H1 2026 - the highest first-half total it's logged in at least six years. With IPOs taking longer, tenders are becoming the liquidity pressure valve for employees and investors.

CASE STUDY

WISE: Wise's original Seed deck is basically the opposite of most pitch decks today. No giant TAM slide, no AI-generated design theatre. It explains the problem, shows the before/after economics, proves people are already using it, then asks for $1.3M.

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