Top 10 in Tech - What to know for Week ending May 10, 2019

1. DEMO or DECK?: When it comes to closing deals the teams at Zoom and Chorus got together to take a look at what works better - a presentation or a product demonstration, or a bit of both? Read away for more (and I don’t want to spoil it as the infographic is full of amazing nuggets!). Pro-Tip, Kiwi’s shouldn’t say that second word in the US market.
2. FINTECH: Insider scoop! From the NZTE Tech Team Five FinTech Predictions for (the rest of) 2019
3. SOURCING: Just where do the best sources of traffic for SaaS companies come from? Mike Sonders takes a look at this in depth. 
4. SALES: Scaling into Enterprise sales is hard (and can be costly). Saleshacker review Mutual Action Plans (MAP’s) in this article, which are documents designed to really streamline the sales process in larger scale deals in ways that benefit both parties and align the process well to tangible outcomes. 
5. HOMEPAGE: Good website design is often outside the wheelhouse of most founders. Here is a list of top tips and trends for good homepage design in 2019.
6. CHURN: In SaaS Churn is the silent killer and the primary reason why customer success is so important. Here are 3 ways to evaluate and address customer churn.
7. VENTURE: If you saw the PitchBook Q1 2019 report a few weeks back but found it way to long a read, well I got you covered with an Infographic version of all you need to know. The Unicorn oven is cranking.
8. GROWTH HACKS: From Jason Lemkin 12 SaaS growth hacks (three of which he has actually used)
9. CONTENT MARKETING: Great content marketing efforts are what make this newsletter work, here is an extensive review of SaaS Content marketing, with the efforts of over 500 companies being analyzed. TL;DR Blog (but well), be consistent, test, and always offer something valuable in your content.
10. THE SAAS OPPORTUNITY: Microsoft is now (give or take a few $$) a Trillion Dollar business, thanks primarily to it’s SaaS business model pivot, but their enterprise legacy makes them vulnerable to singularly focused companies like Zoom (Skype for Business) and Slack (Yammer, Teams, et al) that have high virality.

POD OF THE WEEK: The Secrets to Designing a Curiosity-Driven Career from Zainab Ghadiyali, Product Lead at Airbnb
BONUS: Via LinkedIn Learning comes a course from Brad Feld on Validating a Startup Idea