GROWTH: Zoom, Slack, Dropbox, Chrome, etc., are all software products that most of us use every day - they are frequent products. It's Tax Season in the US, so my annual pilgrimage into TurboTax software land is just about to begin. I will be enthusiastically welcomed back (Turbo Tax is a phenomenal lesson in good UX btw) - this is an outstanding lesson an excellent example of an infrequent Software product. The growth of an infrequent product is VERY different from that of those used frequently. Reforge have a great framework regarding this called the ICED Theory. (add it to your tech dictionaries) It's a great post discussing the nuances of infrequency, and they have just launched a complementary article to this post on strategies to grow an infrequent product.