FREEMIUM vs FREE TRIAL: Which is better for your SaaS Startup? Craft ventures take a review, starting with my old alma matter (and one of the original Freemium products) - Yammer. Tomusz Tunguz also conducted a survey on Free Trials last year - My favorite fact: Conversion rates aren't impacted by trial length (so make them shorter).
SALES: What does success look like? The answer is: It depends on your business. This article interviews sales leaders from a variety of successful companies and how they measure success in their roles.
PRODUCT MARKET FIT: How does an early stage company know if they have PMF? This article has some great PMF definitions.
MARGIN: Andreessen Horowitz explores Enterprise SaaS margin, believing that there is a significant downward pressure on margins for software startups.
TERM SHEETS: As 2019 and the decade comes to a close there has been a significant disruption in the Venture Capital space, primarily centered around the #metoo movement, diversity in tech, and a shift in expectations on Growth vs profitability. According to Fortune magazine, Term Sheet readers will have more pragmatic expectations on valuations and bigger focus on inclusivity and ethics.