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The weekly top 10 for B2B tech operators · Every Friday

Top 10 in Tech - What to know for Week ending September 19 2025

Friday 09:00 NZT Curated by Jon Davies
Top 10 in Tech - What to know for Week ending September 19, 2025

SaaS METRIC OF THE WEEK: CLTV to CAC Ratio

This is the classic signal of go-to-market efficiency. Everyone quotes 3:1 (too low, likely not PMF, too high, you ain't spending enough on marketing) — but this breakdown goes deeper with benchmarks by sales motion (PLG vs enterprise), contract size, and stage. Bonus: includes a free model template to run your own numbers.

VENTURE

PitchBook's Q2 report is out: global VC fundraising is down 32% YoY, and new fund launches hit a decade low. But dry powder is very much still around (and remains high), and early-stage rounds are holding firm. The market is slow, but not dead.

AI

Like the great SaaS Ponzi schemes I joke aboutAI may be worse. When we all have 100 agents, who's actually doing the work? SaaStr explores what may happen next: consolidation, vertical focus, and agent collapse?

SCALING

Sure, software is scalable, but Startups don't scale by adding people — they scale by building systems. This breakdown covers how to layer ops, reduce founder dependency, and keep complexity from killing momentum.

LOOP MARKETING

Hubspot has a brand new term for your teh dictionary: Loop Marketing. It's all about ditching more traditional funnels we all know well and embracing real-time feedback loops designed to connect product, content, and community to drive growth. Sounds a bit froo froo, but this matters because now about 60% of all Google searches end in zero clicks - users are getting answers from AI overviews without ever visiting your website. Looping means getting cited there.

SOFTWARE 3.0

Bessemer takes a crack at mapping the future of dev tooling in the AI era and are calling it "Software 3.0," - which is eval-first workflows, agentic infrastructure, and tools that help devs manage hallucinations, kinda the new style of bugs.

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