SaaS METRIC OF THE WEEK
DAU/MAU. The DAU/MAU ratio is a popular metric for companies who need to measure user engagement. Rule of thumb: Apps over 20% = good, if you have 50%+ - you’re world-class.
Top 10 in Tech - What to know for Week ending April 3, 2020
INNOVATION
So what technological changes will this global crisis accelerate? Tomasz Tunguz asking the right questions this week with the obvious ones: Automation, Telecommuting/videoconference and Telemedicine all likely big winners. But what about eCommerce, Entertainment Streaming services, Education, and Gaming? In a surprise to no-one in this hygiene-focused era though is the rise of contactless.
STARTUPS
It may not be ideal conditions to run a high growth tech company, startup, or scale up or right now - but Founder Institute makes the argument that it’s a great time to start one - all good points made. John Chambers goes one step further proclaiming that this era is when legends will be born.
NOW WHAT?
It’s been a tough one gathering this week’s top 10 as headlines are basically 100% coronavirus related, 100% of the time. But trust good old Matt Cameron to be the pragmatic one with some sound advice for SaaS companies this week. Also - next three in the list (#4, #5 & #6 below are places to focus on while we all WFH)
WHY
Many of us are sadly exploring the reality of how to save a business where customers, channels, or revenues have severely dipped or totally disappeared. So go check James Carter from process.st who suggesting you ask Why in 5 distinct ways to potentially save your business.
RETENTION
You also have to be very focused on keeping what you have in this in this time of global crisis. Userpilot has 5 tactics for SaaS customer retention strategies in these most unique times.
CONTENT STRATEGY
It's a great time to get writing everybody (I need to drink my own cool-aid here) - CopyBlogger give some tips on how to create content that resonates. Great complimentary user story for this on how Leadfeeder used Content marketing to increase their monthly signups.
SLACK
This is a fascinating real-life story of a week in the life (last week!) of Slack CEO Stewart Butterfield, via a Tweet storm - this was a week consisting of not just an earnings call AND a total new Covid-19 world where Slack offices went virtual, but one where Stock prices went bananas, and demand for the Slack product went off the charts.
IMPOSTER
Imposter Syndrome is real (trust me) and UXDesign has some tips on how to make the feeling go away. Y-Combinator also has a rabbit hole of a discussion thread on their site.