# Top 10 in Tech - What to know for Week ending April 3, 2020

Published: 3 April 2020
Canonical: https://www.top10in.tech/posts/week-ending-april-3-2020

## 1. SaaS METRIC OF THE WEEK

DAU/MAU. The [DAU/MAU ratio is a popular metric for companies who need to measure user engagement](https://andrewchen.co/dau-mau-is-an-important-metric-but-heres-where-it-fails/). Rule of thumb: Apps over 20% = good, if you have 50%+ - you’re world-class.

Link: https://andrewchen.co/dau-mau-is-an-important-metric-but-heres-where-it-fails/

## 2. INNOVATION

So what technological changes will this global crisis accelerate? Tomasz Tunguz [asking the right questions this week](https://tomtunguz.com/crises-accelerate-change/) with the obvious ones: Automation, Telecommuting/videoconference and Telemedicine all likely big winners. But what about eCommerce, Entertainment Streaming services, Education, and Gaming? In a surprise to no-one in this hygiene-focused era though is [the rise of contactless](http://go.theinformation.com/819a9f19c7125f%0A).

Link: https://tomtunguz.com/crises-accelerate-change/

## 3. STARTUPS

It may not be ideal conditions to run a high growth tech company, startup, or scale up or right now - but [Founder Institute makes the argument that it’s a great time to start one](https://fi.co/insight/why-a-recession-is-a-great-time-to-launch-a-startup) - all good points made. John Chambers goes one step further proclaiming that [this era is when legends will be born.](https://www.pulse.com.gh/bi/tech/this-is-when-leaders-are-born-tech-legend-john-chambers-says-that-only-the-strongest/zggkkdc)

Link: https://fi.co/insight/why-a-recession-is-a-great-time-to-launch-a-startup

## 4. NOW WHAT?

It’s been a tough one gathering this week’s top 10 as headlines are basically 100% coronavirus related, 100% of the time. [But trust good old Matt Cameron to be the pragmatic one with some sound advice for SaaS companies this week](https://saasysalesmanagement.com/what-the-heck-do-we-do-now-3-things-saasy-companies-are-doing/). Also - next three in the list (#4, #5 & #6 below are places to focus on while we all WFH)

Link: https://saasysalesmanagement.com/what-the-heck-do-we-do-now-3-things-saasy-companies-are-doing/

## 5. WHY

Many of us are sadly exploring the reality of how to save a business where customers, channels, or revenues have severely dipped or totally disappeared. So go check [James Carter from process.st who suggesting you ask](https://www.process.st/5-whys-template/) [Why](https://www.process.st/5-whys-template/) in 5 distinct ways to potentially save your business.

Link: https://www.process.st/5-whys-template/

## 6. RETENTION

You also have to be very focused on keeping what you have in this in this time of global crisis. [Userpilot has 5 tactics for SaaS customer retention strategies in these most unique times](https://userpilot.com/blog/crisis-customer-retention/).

Link: https://userpilot.com/blog/crisis-customer-retention/

## 7. CONTENT STRATEGY

It's a great time to get writing everybody (I need to drink my own cool-aid here) - [CopyBlogger give some tips on how to create content that resonates](https://copyblogger.com/content-that-resonates/). Great [complimentary user story](https://growandconvert.com/content-marketing/saas-content-strategy/) for this on how Leadfeeder used Content marketing to increase their monthly signups.

Link: https://copyblogger.com/content-that-resonates/

## 8. SLACK

This is a fascinating real-life story of [a week in the life (last week!) of Slack CEO Stewart Butterfield, via a Tweet storm](https://twitter.com/stewart/status/1243000487365861376) - this was a week consisting of not just an earnings call AND a total new Covid-19 world where Slack offices went virtual, but one where Stock prices went bananas, and demand for the Slack product went off the charts.

Link: https://twitter.com/stewart/status/1243000487365861376

## 9. BIG TECH BOOST

[Facebook](https://www.facebook.com/business/boost/grants) and [Google](https://support.google.com/google-ads/answer/9803410) are offering their own stimulus packages via advertising credits and grants for small businesses globally ($100m and $340m respectively). Check them out, I did- fingers crossed we all get the big-tech hookup.

Link: https://www.facebook.com/business/boost/grants

## 10. IMPOSTER

Imposter Syndrome is real (trust me) and UXDesign has some [tips on how to make the feeling go away](https://uxdesign.cc/how-to-beat-imposter-syndrome-6c4b22c2429f). Y-Combinator also has a [rabbit hole of a discussion thread](https://news.ycombinator.com/item?id=16983195) on their site.

Link: https://uxdesign.cc/how-to-beat-imposter-syndrome-6c4b22c2429f

## POD OF THE WEEK

From #10 above - a complementary podcast on [overcoming imposter syndrome](https://www.saleshacker.com/imposter-syndrome/) from saleshacker

**BONUS**: SaaStr has pivoted a little and bringing us the [SaaStr Summit](https://www.saastrsummit.com/) later this month - whoop whoop.

Link: https://www.saleshacker.com/imposter-syndrome/