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The weekly top 10 for B2B tech operators · Every Friday

Top 10 in Tech - What to know for Week ending October 13 2023

Friday 09:00 NZT Curated by Jon Davies
Top 10 in Tech - What to know for Week ending October 13, 2023

VALUATIONS 1/2

How is it already Q4 2023? A first cut of Carta's State of Private Markets report for Q3 is out (PDF here): Valuations are on the rise or remain steady from Q2, particularly in Series D and E+ stages, although still below 2021 peaks. Median round sizes are mostly consistent, with notable growth at Series A. Q3 may show weaker venture activity than last Q; see below.

VALUATIONS 2/2

Take a deep read of this article from Janelle Teng, who does terrific work on valuations and the current disconnect between public and private markets. Carta's Q2 report painted a far from rosy picture of about a 1-in-5 raise being a down round. With rising down rounds and tougher fundraising conditions, demand vs supply for VC funding now sits at 2.9x (for late-stage startups) according to Pitchbook, which also estimates the current IPO backlog (just in the US) of 200 companies, which Bank of America estimates to be about ~$60B.

MARKETING

With the '22/'23 move towards LeanOps and profitability, Marketers are facing increased expectations of optimizing spend-to-value to deliver profitable growth. According to this Gartner report, 75% of CMOs are now asked to do more with less. All marketers need to take a read - there is a significant need to optimize tech, align KPIs to business outcomes, and prioritize budgeting - because this is a triple whammy: Budgets are being reduced while marketing costs are rising, and returns are diminishing.

CLOUD 100

I referenced the Cloud100 a couple of months back, but the team at Bessemer Ventures always put on a good Cloud 100 show at SaaStr Annual each year, which happened last month. After a 50% drop in 2022 (they call the "SaaSacre"), BVP's Cloud Index rose 25%. Still, they note a move from rapid growth to profitability and efficiency (a 6:1 to 2:1 shift on revenue to valuation ratio). AI plays a pivotal role in this success.

CASE STUDY

This article showcases Hootsuite's effective content repurposing strategy. By converting existing material into many diverse formats unique to different platforms, Hootsuite maximizes its reach efficiently. Proactive content repurposing is an excellent brand approach to help Marketers with the 2023 challenges outlined in #6 above, sustained and capital-efficient engagement and reach.

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