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The weekly top 10 for B2B tech operators · Every Friday

Top 10 in Tech - What to know for Week ending November 28 2025

Friday 09:00 NZT Curated by Jon Davies
Top 10 in Tech - What to know for Week ending November 28, 2025

SaaS METRIC OF THE WEEK: GES

Growth Endurance Scoreis a metric that assesses a company's ability to sustain growth over time. GES measures this efficiency by factoring in both net retention and customer acquisition efficiency. A high GES correlates with long-term business health and resilience. This score provides valuable insights for businesses aiming for consistent, sustainable growth. Bessemer has drilled deeper into it and plotted ARR growth lost YoY, and found that the decay is fairly predictable at 30%. That's a benchmark - in other words, you should expect next year's growth rate to be 70% of the current year, as the stakes get higher.

AI BENCHMARKS

HubSpot benchmarked 500 startups' AI-GTM setups in this 3-part report (part 2 and part 3 here) - 37% say AI lowered CAC and 72% improved upsell/cross-sell. Those Startups dedicating 50%+ of their GTM tech stack to AI hit meaningful scale: higher ARR brackets, and outsized efficiency. Some major barriers remain for many of us: 23% cite high cost, 17% cite a lack of AI expertise.

GROWTH LEVERS

Fast follow from number 2 above, a lot of startups say AI growth is now cheap. Kyle Poyar's Growth Unhinged shows how top PLG teams spend less on new channels, yet sell more via AI-driven content, intent-outbound, and search. If you're not treating AI as your growth stack, you're probably falling behind.

NAME

Who knew that picking a company name could be complicated? Picking a company name looks simple - but most of us skip the hard parts. According to First Round Review's playbook, you should derive names from your positioning statement, brainstorm hundreds of options, test how your audience pronounces and remembers them, then vet for domain, trademark, and growth-fit.

AI WARS v2

I've talked about the Public Cloud AI wars underway in the past, and the Clouded Judgement blog has picked up on it too - Model scores don't rule anymore. With Gemini 3.0 that Google launched last week, Google isn't just chasing benchmark wins, it's bundling AI into Android, Chrome, Workspace, and more (like doubling AI capacity every 6 months!). Anyway, Google AI is all over my shit this week - here is how to turn it all off! The fight now is distribution, tools, and ecosystem -where we all touch AI every day.

VALUATIONS

There is a lot in here. The latest from Data Driven VC shows that top-tier private tech companies are losing ~20% of their value month over month; AI & crypto are still dominating; and EV/NTM revenue multiples have compressed significantly across sectors.

CASE STUDY

Check this deep-dive on Microsoft's AI strategy - which traces the "big pause" in datacenter build-out, how the Azure-OpenAI tie-up evolved, and why the real battleground now is tokens and infrastructure economics (see #8 above!).

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