The weekly top 10 for B2B tech operators · Every Friday
LTV This metric represents the average revenue that a customer generates before they churn. ChartMogul have a great online calculator here. Go advanced mode as this calculator references the traditional formula as well as the David Skok version (which is the advanced one, but viewed as being more realistic)....and check here for a thought provoking readof why your LTV may be lower than you think.
Hard truth - some of your code stinks. Take a read of this for the kind of bad smells your repo may have. Meh - but how much does it matter? Well here is a report that gives you that cold-hard number . In this report Stripe also calculates the developer "community" to be valued at about $3 trillion GDP globally.
. Its the Age of the Customer you know, so this should be a thing - enough with the eye rolling! This is an in-depth post from CopyHackers on how to make this kind of Audit happen and here is a case study on how 3 big Tech companies (GitLab, HubSpot and Zoom) make delight happen. Alsohere is a Case Study on building a customer centric B2B organization from McKinsey
Being able to write well is a skill that needs to sit with founders. So here is 3 step guide - Step 1. How to position your startup and achieve your unique value prop; Step 2. how to write well and one more version for good measure; and Step 3 top tips for telling stories.
For all those who have mastered step 4 above, here is a great guide to Growth Marketing Success - as the author points out, Growth "hacking" is not a series of "hacks." It's a rigorous methodology consisting of experimenting, collecting data, and leveraging human psychology.
Just because cash is key to eeevvverrrything right now. Take some time to review some fundamentals on cash management (in 2020) - it's a printable PDF from PitchBook! and understanding SaaS P&L statements.
Thinking of moving from engineering to management? Awesome! But guess what, the rules have kind of changed in 2020 and you probably wont code anymore - but it's still a technical job.
Every company wants to boost your sales and close more deals right? So take a read and a bookmark to this article as it is a really deep dive into comprehensive Sales Analysis - listing 4 different analysis types and then providing 9 tips on how to use this quality sales sales analysis data to generate more revenue.
Because human beings are weird we often make decisions using predictable (and fairly subconscious) mental shortcuts - in the UX world, the term used is 'Heuristics'. Check this (ultimate) guide to heuristics evaluation, complete with cast studies!
What is the 40% rule for SaaS companies?This video explains more but basically when a VC backed SaaS businesses (of over ~ $2m ARR) adds profit + growth rate, the total should be equal to 40% (or more). This helps calculate the cadence of a business: The faster they grow, the less profitable they need to be. Rule of 40 stocks have outperformed the broader indices and IT benchmarks over the last 15 years.
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