SaaS METRIC OF THE WEEK: The nag Metric
I'm bringing this one out of the archives, as I have been nagged a bit lately (and I'm also away this week;-)): A call to action within a site or customer journey is kinda like a parent trying to get their kid to clean up their mess. It just gets a bit naggy after a while and gets mentally filtered out. This can impact your brand/NPS over time or just irritate people into churn. The Nag Score - outlined in detail here - is an attempt to quantify this.