# Top 10 in Tech - What to know for Week ending May 10, 2019

Published: 9 May 2019
Canonical: https://www.top10in.tech/posts/week-ending-may-10-2019

## 1. DEMO or DECK?

When it comes to closing deals the teams at [Zoom](https://zoom.us/) and [Chorus](http://chorus.ai/) got together to take a look at what works better - a presentation or a product demonstration, or a bit of both? [Read away for more](https://blog.chorus.ai/sales-decks-vs-sales-demos) (and I don’t want to spoil it as the infographic is full of amazing nuggets!). Pro-Tip, Kiwi’s shouldn’t say that second word in the US market.

Link: https://zoom.us/

## 2. FINTECH

Insider scoop! From the NZTE Tech Team [Five FinTech Predictions for (the rest of) 2019](https://medium.com/north-america-tech-for-kiwis/five-fintech-predictions-for-2019-776363140f6e)

Link: https://medium.com/north-america-tech-for-kiwis/five-fintech-predictions-for-2019-776363140f6e

## 3. SOURCING

Just where do the best sources of traffic for SaaS companies come from? [Mike Sonders takes a look at this in depth](https://www.mikesonders.com/traffic-sources-saas).

Link: https://www.mikesonders.com/traffic-sources-saas

## 4. SALES

Scaling into Enterprise sales is hard (and can be costly). Saleshacker review [Mutual Action Plans (MAP’s) in this article](https://www.saleshacker.com/mutual-action-plans), which are documents designed to really streamline the sales process in larger scale deals in ways that benefit both parties and align the process well to tangible outcomes.

Link: https://www.saleshacker.com/mutual-action-plans

## 5. HOMEPAGE

Good website design is often outside the wheelhouse of most founders. Here is a list of top tips and trends for [good homepage design in 2019](https://www.craighewitt.me/saas-homepage-designs/).

Link: https://www.craighewitt.me/saas-homepage-designs/

## 6. CHURN

In SaaS Churn is the silent killer and the primary reason why customer success is so important. Here are [3 ways to evaluate and address customer churn](https://www.business2community.com/customer-experience/3-ways-to-address-customer-churn-02192123).

Link: https://www.business2community.com/customer-experience/3-ways-to-address-customer-churn-02192123

## 7. VENTURE

If you saw the PitchBook Q1 2019 report a few weeks back but found it way to long a read, well I got you covered with an [Infographic version of all you need to know](https://pitchbook.com/news/articles/a-new-era-of-venture-capital-datagraphic). The Unicorn oven is cranking.

Link: https://pitchbook.com/news/articles/a-new-era-of-venture-capital-datagraphic

## 8. GROWTH HACKS

From Jason Lemkin [12 SaaS growth hacks](https://medium.com/swlh/9-saas-growth-hacks-that-we-will-never-implement-and-the-3-that-we-did-6371be8cbefa) (three of which he has actually used)

Link: https://medium.com/swlh/9-saas-growth-hacks-that-we-will-never-implement-and-the-3-that-we-did-6371be8cbefa

## 9. CONTENT MARKETING

Great content marketing efforts are what make this newsletter work, here is [an extensive review of SaaS Content marketing](http://ek-byford.com/saas-content-marketing), with the efforts of over 500 companies being analyzed. TL;DR Blog (but well), be consistent, test, and always offer something valuable in your content.

Link: http://ek-byford.com/saas-content-marketing

## 10. THE SAAS OPPORTUNITY

Microsoft is now (give or take a few $$) a Trillion Dollar business, thanks primarily to it’s SaaS business model pivot, but their [enterprise legacy makes them vulnerable to singularly focused companies](https://stratechery.com/2019/microsoft-slack-zoom-and-the-saas-opportunity) like Zoom (Skype for Business) and Slack (Yammer, Teams, et al) that have high virality.

Link: https://stratechery.com/2019/microsoft-slack-zoom-and-the-saas-opportunity

## POD OF THE WEEK

[The Secrets to Designing a Curiosity-Driven Career](https://soundcloud.com/firstroundreview/zainab-ghadiyali-on-the-secrets-to-designing-a-curiosity-driven-career) from Zainab Ghadiyali, Product Lead at Airbnb
**BONUS:** Via LinkedIn Learning comes a course from Brad Feld on [Validating a Startup Idea](https://www.linkedin.com/learning/brad-feld-on-validating-your-startup-idea)

Link: https://soundcloud.com/firstroundreview/zainab-ghadiyali-on-the-secrets-to-designing-a-curiosity-driven-career