# Top 10 in Tech - What to know for Week ending March 22, 2019

Published: 22 March 2019
Canonical: https://www.top10in.tech/posts/week-ending-march-22-2019

**Kia Kaha /** كن قويا

## 1. SALES

Indirect Sales strategies give a slightly [different Cost of Acquisition (CAC) calculation](https://medium.com/@kevinacohn/indirect-sales-the-holy-grail-of-saas-d3de24abb6f4) than more direct sale routes - they are also the holy grail of SaaS growth if executed right. TOP TIP: NZ’s very own [Qotinet is a leader in this space](https://www.qotient.com/qblog-sales-acceleration) providing Enterprise Sales Teams a Channel Intelligence platform to truly lower CAC (Cost of Acquisition) and accelerate sales.

Link: https://medium.com/@kevinacohn/indirect-sales-the-holy-grail-of-saas-d3de24abb6f4

## 2. GAMING

The annual [Game Developers Conference](https://www.gdconf.com/) is currently underway with many NZ game developers in attendance and as part of the conferences keynote, Google just announced its big foray into the [video game market](https://www.theverge.com/2019/3/19/18271702/google-stadia-cloud-gaming-service-announcement-gdc-2019) with [Stadia, a console-free, streaming-only gaming platform](https://arstechnica.com/gaming/2019/03/google-jumps-into-gaming-with-google-stadia-streaming-service).

Link: https://www.gdconf.com/

## 3. RECRUITING

The current jobs market both in NZ and the US is [highly competitive](https://hire.google.com/articles/recruit-in-a-competitive-job-market). Here is a [list of top HR Tech/Tools that modern HR teams use](https://hire.google.com/articles/recruiting-tools) to recruit in such a competitive environment. (Shout out to NZ’s own [Weirdly](https://weirdlyhub.com/) being listed)

Link: https://hire.google.com/articles/recruit-in-a-competitive-job-market

## 4. NZ8 and DATA

Some of you asked about the content of our NZ8 event last month, the topic was on how to build out world-class data based organizations, the slide deck can be [downloaded here.](https://nztradeandenterprise-my.sharepoint.com/:b:/g/personal/jon_davies_nzte_govt_nz/Ect0huZMMq1Ak0znt834BWwBMqiDL6xFtwgw3PwuwZjiYw?e=ehxpT5)

Link: https://nztradeandenterprise-my.sharepoint.com/:b:/g/personal/jon_davies_nzte_govt_nz/Ect0huZMMq1Ak0znt834BWwBMqiDL6xFtwgw3PwuwZjiYw?e=ehxpT5

## 5. GROWTH

Five ways to build a $100M business - just follow [this simple video](https://twitter.com/PointNineCap/status/1097809510666854400) and you are good to go (Xero and Vend are referenced)! This is a fantastic way to think about customers, segments, pricing, and cohorts.

Link: https://twitter.com/PointNineCap/status/1097809510666854400

## 6. SxSW RECAP

We just got back from Austin for another year of [SXSW](https://www.sxsw.com/festivals/interactive/)…...Highlights: Mitsubishi showed off an interface that [turns voice into 3D text](https://gadget.co.za/sxsw3dtext); Amazing presentation by Neil Patel on the [future of Enterprise Marketing](https://nztradeandenterprise-my.sharepoint.com/:b:/g/personal/jon_davies_nzte_govt_nz/ETQPUKfKO0lDt1whFjoAc8EBXRIoMeXf7O8NaHlcXqLodQ?e=r3gMnT) (HINT: Its Omnichannel), [AI is everywhere](https://www.recode.net/2019/3/12/18261278/mark-cuban-ai-artificial-intelligence-shark-tank-dallas-mavericks-peter-kafka-media-podcast-sxsw), as is [#MeToo](https://www.cnet.com/news/sxsw-2019-embraces-metoo-as-international-womens-day-kicks-off) and [shortcomings with diversity and inclusion](https://www.cnet.com/news/uber-whistleblower-i-wanted-to-speak-up-share-my-story-and-get-back-to-work/) in tech. The Instagram co-founders also [had a reunion](https://techcrunch.com/2019/03/11/instagram-founders-sxsw).

Link: https://www.sxsw.com/festivals/interactive/

## 7. VALUATIONS

Gil Dibner from Angular Ventures provides [some sobering thoughts on the current state of the VC marketplace](https://medium.com/angularventures/stop-counting-unicorns-3a303dbfce4b). Pointing out the big bubble in tech private valuations, mainly due to the excess of capital available, and the compounding affect of future valuations this will create (and also what to pragmatically do about it).

Link: https://medium.com/angularventures/stop-counting-unicorns-3a303dbfce4b

## 8. FACEBOOK

The continued negative press of Facebook continues, with a report last week that [U.S. users are leaving Facebook by the millions](https://www.marketplace.org/2019/03/06/tech/exclusive-look-numbers-showing-users-leaving-facebook-by-the-millions) (estimate is about 15) and as Mark Zuckerberg promised to [revamp the platform with security and privacy in mind](https://www.nytimes.com/2019/03/07/business/dealbook/facebook-privacy.html), it was also revealed that [Mobile Numbers used for two factor authentication and Security were being use to search for users](https://www.fastcompany.com/90314763/now-facebook-is-allowing-anyone-to-look-you-up-using-your-security-phone-number)

Link: https://www.marketplace.org/2019/03/06/tech/exclusive-look-numbers-showing-users-leaving-facebook-by-the-millions

## 9. DIGITAL ADVERTISING

Amazon’s ad business growth [outstrips Facebook and Google](http://thein.fo/6948274aee8fdf31). Valued at $1.5 billion revenue, in 2016, revenue has increased by about 120% YoY.

Link: http://thein.fo/6948274aee8fdf31

## 10. FINTECH 2019 2/5

Part two of a Five part series on the Future of Fintech by Business Insider. This week Business Insider take a look at the [mega-trend of open banking](https://nztradeandenterprise-my.sharepoint.com/:p:/g/personal/jon_davies_nzte_govt_nz/EecXH34jGtxBvVkPr11H7cMBGbPyvhGIUW2uy2zPoz8FGA?e=3JtXM9), which is reshaping financial services

Link: https://nztradeandenterprise-my.sharepoint.com/:p:/g/personal/jon_davies_nzte_govt_nz/EecXH34jGtxBvVkPr11H7cMBGbPyvhGIUW2uy2zPoz8FGA?e=3JtXM9

## POD OF THE WEEK

From the a16z Podcast: [Finding Go-to-Market Fit in the Enterprise](https://a16z.com/2019/01/29/go-to-market-enterprise-scale-growth)

Link: https://a16z.com/2019/01/29/go-to-market-enterprise-scale-growth