# Top 10 in Tech - What to know for Week ending June 7, 2019

Published: 7 June 2019
Canonical: https://www.top10in.tech/posts/week-ending-june-7-2019

## 1. SALES

Indirect sales are the Holy Grail of SaaS (as the Cost of Acquisition is low, or the burden of a third party). [This article dives deeper](https://medium.com/@kevinacohn/indirect-sales-the-holy-grail-of-saas-d3de24abb6f4) into how to achieve this kind of sales success.

Link: https://medium.com/@kevinacohn/indirect-sales-the-holy-grail-of-saas-d3de24abb6f4

## 2. CUSTOMER SUCCESS

[Customer-experience transformations](https://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience), just like digital-transformation are organizationally hard. Here are [the seven deadly sins to look out for with customer-experience transformations](https://www.mckinsey.com/business-functions/operations/our-insights/avoiding-the-seven-deadly-sins-of-customer-experience-transformations).

Link: https://www.mckinsey.com/business-functions/operations/our-insights/the-ceo-guide-to-customer-experience

## 3. INVESTMENT

From the Pitchbook team, [15 charts that show how 2019 could be a record years for US VC](https://pitchbook.com/news/articles/15-charts-that-show-us-vc-could-break-multiple-records-in-2019).

Link: https://pitchbook.com/news/articles/15-charts-that-show-us-vc-could-break-multiple-records-in-2019

## 4. MARKETING

Providing the right metrics for ROI with marketing efforts in a very noisy environment is challenging and Google recommend [updating measurement strategies constantly to better represent evolving priorities](https://www.thinkwithgoogle.com/marketing-resources/data-measurement/better-marketing-measurement). How do marketers know how they measure up? Google partnered with Bain to create neat benchmarking tool called [Measurement Advantage](https://measurement.bain.com/).

Link: https://www.thinkwithgoogle.com/marketing-resources/data-measurement/better-marketing-measurement

## 5. FAILURE (pt 1)

This is a badge of honor in Silicon Valley and it provides so many lessons for future (or repeat) founders. CB Insights has collected the top 20 reasons why [in this report](https://www.cbinsights.com/reports/The-20-Reasons-Startups-Fail.pdf) and also listed [17 of the biggest Tech Frauds](https://www.cbinsights.com/research/biggest-startup-frauds) (this link is just good reading)

Link: https://www.cbinsights.com/reports/The-20-Reasons-Startups-Fail.pdf

## 6. GOOGLE

Yeah…...you know you are a pretty big company when you produce an annual economic impact report of what you do and can also break it down domestically (in the US) by State. You can download [Google's PDF Report here](https://static.googleusercontent.com/media/economicimpact.google.com/en//static/reports/2018/ei-report-2018.pdf) or check [the interactive guide](https://economicimpact.google.com/) (which also breaks it down interactively by State).

Link: https://static.googleusercontent.com/media/economicimpact.google.com/en//static/reports/2018/ei-report-2018.pdf

## 7. WEB METRICS

What are the best website metrics to track? The hard and fast answer here is always “It Depends”. But [this article from DataBox](https://databox.com/website-kpis-and-measuring-performance) outlines some of the most important.

Link: https://databox.com/website-kpis-and-measuring-performance

## 8. GROWTH MARKETING + VC's

Andrew Chen from a16z presents a deck on how [the skills needed to grow new products can be used both to evaluate new startups that a16z can invest in](https://nztradeandenterprise-my.sharepoint.com/:b:/g/personal/jon_davies_nzte_govt_nz/EezolEtiZfZPoM0hF4EGUusB10v9t9z3z5oqcG98UQ3ChA?e=8hcBSq). And once they have invested; to help them grow.

Link: https://nztradeandenterprise-my.sharepoint.com/:b:/g/personal/jon_davies_nzte_govt_nz/EezolEtiZfZPoM0hF4EGUusB10v9t9z3z5oqcG98UQ3ChA?e=8hcBSq

## 9. CUSTOMER SUCCESS

What does a good success management strategy look like? [ChartMogul take a deeper look at best strategies](https://blog.chartmogul.com/proactive-customer-success/) and SaaSx give a [great Org Chart](https://saasx.com/2019/05/26/a-saas-startup-sales-team-org-chart-example-3).

Link: https://blog.chartmogul.com/proactive-customer-success/

## 10. MACHINE LEARNING

Great little primer from Google on [what Machine Learning is and what it can mean for a business](https://www.thinkwithgoogle.com/marketing-resources/data-measurement/how-to-set-up-machine-learning).

Link: https://www.thinkwithgoogle.com/marketing-resources/data-measurement/how-to-set-up-machine-learning

## POD OF THE WEEK

"[Scaling Your Startup](https://www.youtube.com/watch?v=t1GU1pbroi8)” is a special 10-episode feature from the team at “This Week in Startups”. If you prefer Audio to Video - [click here](https://soundcloud.com/twistartups/twist-e919).

**BONUS:** Here is the slide deck from the podcast above (if video or audio isn’t your thing): [https://thisweekinstartups.com/scale/](https://thisweekinstartups.com/scale/)

Link: https://www.youtube.com/watch?v=t1GU1pbroi8