# Top 10 in Tech - What to know for Week ending July 3, 2020

Published: 3 July 2020
Canonical: https://www.top10in.tech/posts/week-ending-july-3-2020

## 1. SaaS METRIC OF THE WEEK

Landing Page Metrics - you may not need [25,000 landing pages](https://ryanberg.co/how-zapier-reached-35m-arr-with-this-saas-seo-strategy/) like Zapier does, but a well designed and personalized landing page can make a huge impact. ConvertKit lists the [5 key metrics for measuring the success of landing pages](https://convertkit.com/5-landing-page-metrics) (and how to track them). To back that up, IceBreakerVC lists [best practices for good landing page planning and strategy](https://medium.com/icebreakervc/best-practices-for-b2b-saas-landing-pages-2b6f3e7cd1f0).

Link: https://ryanberg.co/how-zapier-reached-35m-arr-with-this-saas-seo-strategy/

## 2. WEBSITE

To compliment #1 above, optimizing the user experience (especially on mobile) can significantly boost the bottom line of a business, for example, improving site load times by just 0.1 second can increase conversion rates by up to 8%. [Check this page](https://www.thinkwithgoogle.com/feature/testmysite) from Google to review your site (and also your competitors sites) to see how you measure up and review what changes can be made.

Link: https://www.thinkwithgoogle.com/feature/testmysite

## 3. WOMEN IN TECH

[A Female Founders Fund survey investigating 111 companies found](https://femalefoundersfund.com/) 20% of women-led companies expect increased revenue next year. Doesn’t sound great? Well that Covid for ya, as this metric is in comparison to the average of 12% of all companies expecting increases in revenue. 500 Startups also [looked into the disproportionate (and negative) effects of coronavirus on female and minority founders](https://drive.google.com/file/d/1-G8vz1lN76x0fm9573Yez0RbvrD8vsk7/view).

Link: https://femalefoundersfund.com/

## 4. MARKETING

I love some good alliterative guides, so here are [the 4 P’s of marketing](https://neilpatel.com/blog/4-ps-of-marketing) (Product, Price, Place and Promotion). It seems so basic in hindsight, so get all hindsightful and read the article, which does a really good job of making it all sound so obvious.

Link: https://neilpatel.com/blog/4-ps-of-marketing

## 5. GTM

Current and pragmatic Go-To-Market benchmarks are presented in [this deck from Tomasz Tunguz and the team at Redpoint Ventures](https://docs.google.com/presentation/d/e/2PACX-1vTUqJyPtn3dQKP8YlmCwiSXgKNyCAe2qfAfkfh2R68rXCC_lhLlzhtJPQQjOCUP-fvPqAozCx1IoUTs/pub?start=false&loop=false&delayms=3000&slide=id.g77e58ecdec_0_144). Some good findings from their survey: 1) If SDR/BDR teams hit their numbers, so do Account Executives; 2) Most sales teams ramp Account Executives in about six months; 3) Marketing teams spend 5-10% of a companies ARR.

Link: https://docs.google.com/presentation/d/e/2PACX-1vTUqJyPtn3dQKP8YlmCwiSXgKNyCAe2qfAfkfh2R68rXCC_lhLlzhtJPQQjOCUP-fvPqAozCx1IoUTs/pub?start=false&loop=false&delayms=3000&slide=id.g77e58ecdec_0_144

## 6. NO-CODE

[Welcome to the world of no-code](https://medium.com/@rrhoover/the-rise-of-no-code-e733d7c0944d). Technology infrastructure is becoming so commoditized and abstracted that we have now reached a point in time where web services, apps, and integrations can be provisioned visually with zero amounts of code written. Last week AWS legitimized this practice into the main-stream and entered the no-code world, launching the beta version of [Amazon Honeycode](https://www.honeycode.aws/), a tool that makes it possible to build web and mobile applications without coding.

Link: https://medium.com/@rrhoover/the-rise-of-no-code-e733d7c0944d

## 7. PITCH DECKS

Why recreate the pitch-wheel? Alexander Jarvis has compiled a monster collection (139) of [funded pitch decks here](https://www.alexanderjarvis.com/pitch-deck-collection-from-vc-funded-startups) (including AirBnB, LinkedIn, Intercom, Transferwise, Canva, and Sendgrid).

Link: https://www.alexanderjarvis.com/pitch-deck-collection-from-vc-funded-startups

## 8. DATA

FYI/PSA - the California Consumer Privacy Act (CCPA) is going into effect in 2020, which means that businesses (esp SaaS ones) need to comply with a new set of provisions designed to protect the privacy of California consumer data - find [more on the requirements here](https://www.delphix.com/sites/default/files/2019-01/WEB_solution-brief_delphix-for-ccpa_%281%29.pdf).

Link: https://www.delphix.com/sites/default/files/2019-01/WEB_solution-brief_delphix-for-ccpa_%281%29.pdf

## 9. CHAOS

OK - hear me out on this one: There has never been a more significant time for a different way of thinking about change in modern organizations. Digital Transformations are important, strategically. But the mindset needed requires a certain kind of improv style to get there - as the systems in place that are needed to change or pivot are usually very complex - change IS chaos. So take some time to [read this article](https://think-boundless.com/chaos-theory/) to understand more of what this is about - I also aspire to have the title of "Chaos Manager" one day...

Link: https://think-boundless.com/chaos-theory/

## 10. EMAIL

DEEP DIVE. When it comes to outbound marketing, email works best. Yes, organic search is consistently the biggest source of traffic (Driving up to 68% of all traffic). Email accounts for less than 5% of traffic, on average, but has an incredibly high ROI, upwards of 3,800%!!! Digital Olympus has [a great guide on effective email outreach](https://digitalolympus.net/email-outreach/) (HINT: This takes time and effort!), Andrea Bosoni gives an IRL story about how he [worked hard to improve email open rates](https://www.indiehackers.com/product/zero-to-marketing/worked-hard-to-improve-my-email-open-rates--MA5NZTZ2wfOEPnaowql) and Gong provide a bunch (43 to be exact) highly effective [Call-To-Action templates](https://pages.gong.io/highly-effective-email-ctas/) you can use in email campaigns.

Link: https://digitalolympus.net/email-outreach/

## POD OF THE WEEK

Slack CEO Stewart Butterfield [talks about competing with Microsoft, the future of work (now we are all using his app), and managing all those notifications](https://www.theverge.com/21269875/slack-ceo-stewart-butterfield-interview-microsoft-remote-work-vergecast).

**BONUS**: To compliment

Link: https://www.theverge.com/21269875/slack-ceo-stewart-butterfield-interview-microsoft-remote-work-vergecast