# Top 10 in Tech - What to know for Week ending November 13, 2026

Published: 13 November 2026
Canonical: https://www.top10in.tech/posts/top-10-in-tech-what-to-know-for-week-ending-november-13-2026

## 1. SaaS METRIC OF THE WEEK

ASP, or Average Sales Price. [ASP tracks the average price new customers pay at sign-up](https://chartmogul.com/saas-metrics/asp). Unlike ARPA, which includes renewals and expansions, ASP spotlights initial deal size - a key signal for sales performance and pricing strategy. Track it by region, plan, or channel to optimize revenue growth.

Link: https://chartmogul.com/saas-metrics/asp

## 2. P&L + COGS

SaaS P&Ls are structured in quite specific ways, as defining what goes into the cost of goods sold (COGS) section is important. So [take a good read of what the SaaS CFO recommends to include](https://www.thesaascfo.com/what-should-be-included-in-saas-cogs) for COGS, as well as [how to structure a SaaS P&L](https://www.thesaascfo.com/how-to-structure-your-saas-pl/). According to the author - 90% of them are structured incorrectly, 5% are close, and 5% are correct.

Link: https://www.thesaascfo.com/what-should-be-included-in-saas-cogs

## 3. OUTCOME-BASED PRICING

Another term for your AI Tech Dictionaries, [outcome-based pricing](https://schematichq.com/blog/outcome-based-pricing). It's a pricing strategy tied directly to the value your product delivers to customers, very much a pricing model driven by the growth of AI.

Link: https://schematichq.com/blog/outcome-based-pricing

## 4. BUGS

After a [rough October](https://www.cnbc.com/2026/10/23/php-vulnerabilities-ai-cybersecurity.html) in the tech/Sec world, two AI bigwigs take on the topic. OpenAI's model found [948 Linux kernel exploits in ten days](https://openai.com/index/a-thousand-fewer-paths-to-root/), and its advice is to treat any low-level account on an unpatched box as good as root for a well-resourced attacker. Anthropic's answer is proof instead of testing: Claude [formally verified 123 open-source libraries](https://www.anthropic.com/research/formal-verification) and turned up hundreds of bugs on the way.

Link: https://www.cnbc.com/2026/10/23/php-vulnerabilities-ai-cybersecurity.html

## 5. MARGIN

Fast follow to [last week's four layers of AI](https://www.top10in.tech/posts/top-10-in-tech-what-to-know-for-week-ending-november-6-2026) (#3) - so who actually keeps the money? Tunguz follows the gross profit from the power plant all the way up to the app, and on his model [the top three layers keep 92% of it](https://tomtunguz.com/who-captures-the-most-margin-in-ai/): apps 40%, neoclouds 28% (before paying for their GPUs) and inference 24%. Power and data centers split the last 8%.

Link: https://www.top10in.tech/posts/top-10-in-tech-what-to-know-for-week-ending-november-6-2026

## 6. CAPITAL

Raising soon? The median is about six months from the first investor opening your deck to announcing the round, per [Papermark's data on 24,541 decks](https://www.papermark.com/fundraising-report). Decks that closed got twice the reading time (36 minutes vs 18), and 24% of decks are still unopened three days after you hit send.

Link: https://www.papermark.com/fundraising-report

## 7. B2A

New acronym for our Tech dictionaries - B2A, business-to-agent. We've all spent years keeping bots off our sites, and now they're picking products on their user's behalf. Agents already drive nearly 40% of Stripe's docs traffic, and about 40% of GitHub PRs now start as an agent draft (up from 17% six months earlier). [a16z on what changes](https://www.a16z.news/p/welcome-to-the-b2a-economy) when the agent is your customer.

Link: https://www.a16z.news/p/welcome-to-the-b2a-economy

## 8. MOATS

It's a whole new world out there - our team completely replaced [monday.com](https://monday.com) with a better, easy-to-maintain tool last month - which leads to the burning question of how can you be defensible when anyone can clone your products - check more on a perspective on that [here](https://x.com/shannholmberg/status/2117202336451895796).

Link: https://monday.com

## 9. GTM

Speaking of #8 - three of these [5 GTM plays](https://www.growthunhinged.com/p/5-gtm-plays-working-right-now) are teams building their own tools instead of buying them. Clay's head of growth built deal attribution in about two hours, Vercel's marketing lead built an events agent that took them from 1-2 to 3-6 events a month, and [incident.io](http://incident.io)'s CMO swapped his ad agency for a skill he built in a few days.

Link: https://www.growthunhinged.com/p/5-gtm-plays-working-right-now

## 10. CASE STUDY

This one is super useful (at least I'm well aware of it) if you ever find that you need to "warm up" a domain for bulk email or marketing purposes - [Resend shares how they warmed up a brand-new domain](https://resend.com/blog/how-to-warm-up-a-new-domain) for a product launch without landing in spam. Great tactics to pay attention to here, including double opt-in, splitting sends across subdomains, and a six-week volume ramp.

Link: https://resend.com/blog/how-to-warm-up-a-new-domain

## POD OF THE WEEK

For some industries, a world-changing new tech really is just a useful tool, and for others it changes everything. [How did that work for the internet, and how will it work for AI](https://another-podcast.simplecast.com/episodes/the-points-of-leverage)?

Link: https://another-podcast.simplecast.com/episodes/the-points-of-leverage