# Top 10 in Tech - What to know for Week ending June 19, 2026

Published: 19 June 2026
Canonical: https://www.top10in.tech/posts/top-10-in-tech-what-to-know-for-week-ending-june-19-2026

## 1. SaaS METRIC OF THE WEEK

Time to value (TTV)- an old but re-emerging [metric du jour](https://baremetrics.com/academy/time-to-value-ttv) (see why in #2 below): the gap between a customer signup and the first real product value, the Aha moment (like Dropbox's first shared file, or Slack's first channel message). There is also a corollary "[trough of disillusionment](https://blog.nellofranco.com/2013/08/25/time-to-value-a-key-metric/)" that your customers may need to navigate.

Link: https://baremetrics.com/academy/time-to-value-ttv

## 2. NPS

Is NPS dead? A panel of CS leaders from Content Square, LinkedIn, and Carta [discussed this very question at SaaStr AI 2026](https://www.saastr.com/lovable-harvey-assembly-ai-how-the-fastest-ai-companies-rebuilt-customer-success) - their opinion? Yup! NPS has low response rates; non-responders are churners, and there is no correlation with gross revenue retention. One of them keeps it only because the board still asks for it. Replacement KPI: time to value - see #1 above.

Link: https://www.saastr.com/lovable-harvey-assembly-ai-how-the-fastest-ai-companies-rebuilt-customer-success

## 3. PRICING

Big report on [AI pricing](https://www.dropbox.com/scl/fi/seftohac7wqw49kco4weh/AI-Pricing-2026.pdf?rlkey=prx1rnggcm1u3fufc28jzsjgy&dl=0). 89% have exceeded their initial AI budget - 45% significantly, 44% moderately, only 9% on budget. Top reason: AI features drove more usage than expected (67%), usage scaled faster than expected (63%). Only 10% blamed vendors changing pricing post-sale. 67% name IT as the primary owner of AI cost risk, just 17% Finance. 55% find credit/token pricing harder to evaluate for AI than for SaaS.

Link: https://www.dropbox.com/scl/fi/seftohac7wqw49kco4weh/AI-Pricing-2026.pdf?rlkey=prx1rnggcm1u3fufc28jzsjgy&dl=0

## 4. LOCK-IN

Following on from #3 above, Gartner projects [40% of enterprise apps will ship task-specific AI agents by the end of 2026](https://www.gartner.com/en/articles/ai-adoption-pc1), up from under 5% in 2025. B2B consultant Jason Greenwood argues [that embedding is the lock-in moat](https://jasongreenwoodb2becomm.substack.com/p/the-drug-dealer-business-model-of): switching providers means losing institutional context and breaking automations, not just swapping an API key.

Link: https://www.gartner.com/en/articles/ai-adoption-pc1

## 5. BIAS

This is a good one - I'm guilty of more than I care to admit - "The cemetery of failed startups doesn't give interviews." Giacomo Falcone has a rundown of [17 cognitive biases we can all admit to](https://giacomofalcone.substack.com/p/the-17-cognitive-biases-that-make-it-hard-for-us), covering survivorship bias, anchoring (whoever speaks first sets the negotiation ceiling), and the blind spot that the more sophisticated you are, the better you rationalize flawed thinking.

Link: https://giacomofalcone.substack.com/p/the-17-cognitive-biases-that-make-it-hard-for-us

## 6. BOOTSTRAPPERS

I haven't talked much about this in a while - and it comes with another quotable post - "Money lets founders scale noise," Oh and here is another quote (and also the title of the book referenced) "[The Power of Broke](https://beforetakeoff.substack.com/p/the-power-of-broke-for-founders)" and I can certainly relate - A funded founder can spend months on brand, hires, and features before learning the offer is unclear, capital removes that pressure too early, letting founders buy activity before earning clarity.

Link: https://beforetakeoff.substack.com/p/the-power-of-broke-for-founders

## 7. AI KILL SWITCH

Probably one of the most significant AI drama/stories yet. The US government [ordered Anthropic to suspend Fable 5 and Mythos 5 over the weekend](https://www.bbc.com/news/articles/c932g3v3e13o), citing "national security". The directive barred access by any foreign national, including Anthropic's own non-citizen staff, forcing Anthropic ([a couple of hours later](https://open.substack.com/pub/theaicorner1/p/the-us-government-switched-off-anthropics?utm_campaign=post-expanded-share&utm_medium=web)) to pull both models worldwide, including on AWS Bedrock. And then they had to go visit Trump in DC - coincidentally also on his birthday.

Link: https://www.bbc.com/news/articles/c932g3v3e13o

## 8. AI CODE

[New working paper on AI productivity](https://www.dropbox.com/scl/fi/6eqstj55yir9o4v3ipszo/WRITING-CODE-VS.-SHIPPING-CODE-PRODUCTIVITY-EFFECTS-ACROSS-GENERATIONS-OF-AI-CODING-TOOLS.pdf?rlkey=81ckh6jxm27cqbjfemb7sha6o&dl=0) - Claude Code now signs over 5% of all public GitHub commits, Autocomplete raised developer commits 40%. Sync agents took the cumulative effect to 140%, async agents to 180%. New iOS apps roughly doubled to \~100K/month since agentic coding arrived, but total usage of new apps is flat across the App Store

Link: https://www.dropbox.com/scl/fi/6eqstj55yir9o4v3ipszo/WRITING-CODE-VS.-SHIPPING-CODE-PRODUCTIVITY-EFFECTS-ACROSS-GENERATIONS-OF-AI-CODING-TOOLS.pdf?rlkey=81ckh6jxm27cqbjfemb7sha6o&dl=0

## 9. SPACEX

That bonkers [SpaceX $75B IPO](https://www.fool.com/investing/2026/06/14/the-spacex-ipo-has-wall-street-debating-whether-th/) last week (biggest in history) also [paid a crazy $500M in underwriting fees](https://www.mostlymetrics.com/p/how-much-did-the-bankers-actually-make-on-the-spacex-ipo), also the biggest ever - which sounds like a massive amount but is only 0.67% of the overall $$. Most IPOs pay 4-5%. Goldman Sachs and Morgan Stanley each took 20% of SpaceX's fee allocation, which is about $100M apiece.

Link: https://www.fool.com/investing/2026/06/14/the-spacex-ipo-has-wall-street-debating-whether-th/

## 10. CASE STUDY

The OG Cloud bro, Salesforce, r[eaccelerated subscription growth from 9% to 12% at $45B+ ARR](https://www.saastr.com/salesforce-just-reaccelerated-growth-at-45b-scale-it-took-the-entire-kitchen-sink-5-learnings). The catch in the new deck: seat-based core apps grew just 7%; the reacceleration came from a data/platform layer up 23%.

Link: https://www.saastr.com/salesforce-just-reaccelerated-growth-at-45b-scale-it-took-the-entire-kitchen-sink-5-learnings

## POD OF THE WEEK

Tony Fadell (iPods, iPhones, and the Nest creator) on [why AI makes product taste more valuable, not less](https://www.youtube.com/watch?v=RJjl1TwyfWM). His warning on vibe-coded software: short-term gain for long-term technical debt, and the things that stand out now are the ones actually well thought through. Plus, why every product needs three generations to work.

Link: https://www.youtube.com/watch?v=RJjl1TwyfWM