# August 07th, 2020 Published: 7 August 2020 Canonical: https://www.top10in.tech/posts/august-07th-2020 ## 1. SaaS METRIC OF THE WEEK - ARPU Average revenue per user (ARPU) is one of the most important measures needed to understand the **quality** of revenue SaaS companies generate and how that quality can shift over time. [This article and Animal: ARPU chart](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) is really informative to help determine how to validate the right-size of customers (with their animal totems). Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## 2. INVESTING Jason Lemkin lists [11 signs a VC can use to predict if a venture investment will work out](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) and [10 further hacks to have happier investors](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#). Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## 3. CONTENT MARKETING Heavy Bit makes the case that [now more than ever is the time to double down on content](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#). Also, spot quiz hotshot - how long should a Blog Post be? Hypothetically [this long](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) (but also literally not that long - its a long-ass blog post). Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## 4. MARKET SIZING The dreaded slide on everyone's pitch deck. What's the size of the market. TL;DR [if the market is not huge, same with your startup](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#). Understanding the nuances of [TAM, TOM and SOM](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) is a great way to get started understanding market sizes as it applies to your business and the business problem your startup solves. Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## 5. LANDING PAGES [Check this site out](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) - a collection of the best landing pages with a focus on copywriting and design - also (this is a repeat-post) IceBreakerVC lists [best practices for good landing page planning and strategy](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#). Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## 6. ANXIETY HEY!……….Do you constantly worry that something is always on fire within your startup? Well don’t worry about worrying about it being normal or not - it is ([especially if you are venture-backed](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#)). Just [read this article](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) and hopefully, you feel some comfort that the discomfort you feel - everybody feels! Don’t believe me - well go check out this Facebook group (and join me and other startup leaders) to share your experiences and challenges Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## 7. PLG (aka Product Lead Growth) as a refresher [read this to understand the 4 basic principles behind PLG](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) and then [check this article out](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) that goes into lengthy detail of how to design for PLG across the customer journey (and creating a flywheel) - trying to get a user to a point at which [they understand the value they can get from your product](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) (aka the AHA moment). Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## 8. FLS (aka Founder Led Sales) are critical at the early stages of a startup. But most founders are not experts at selling. Something you can relate with? If so [check this guide from Kunal Jasty](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) on 10 lessons for startup founders to get their first 10 sales. Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## 9. DEMAND From Campbell Brown of PredictHQ (who knows a few things about demand) - is a pandemic relevant article [discussing demand forecasting for 2020 and beyond](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) now that the ability to do that traditionally took a massive dump in Q1. TL;DR demand forecast will be wrong for at least the next 3-12 months, be prepared and pay attention to geographic disparities. Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## 10. SPEED First Round Capital have [their take on speed this week](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) but top tech companies are top performers and ,market differentiators in-part [due to the fact that they operate at a cadence that is faster than most](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#). It’s [all about execution](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) and [heartbeat](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#), which requires a [fierce focus and prioritization](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#)[.](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit# ## POD OF THE WEEK This is a great extension for #6 above. Don’t keep all your worry to yourself [listen to the Startup Chat talk all about their worries](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) (and how to reframe them) **BONUS**: Looking for some good reads? Check this [list of Free eBooks](https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#) targeting Techy/Maker/Entrepreneury peoples - I’ve already added 4 of them to my Kindle! Link: https://sendgrid.com/marketing_campaigns/ui/campaigns/9288074/edit#